Randle 梳打水 by Bo Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2024

Randle 梳打水

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

A' Design Award 鐵獎 Winner in 包裝 Category

15,815

Verified Award Winner

Verify Award Status for #159337

View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle 梳打水

呢個包裝設計創意表達咗人們戴住耳機享受音樂嘅意境。產品帶出青春時尚、健康同埋愉悅嘅感覺，迎合年輕群體嘅消費心理。梳打水可以平衡身體嘅酸鹼度，達到健康目標。圖案設計透過重疊圓形嘅人物身體同頭部，表達平衡嘅概念。英文創意字「Soda」入面，字母A支撐住其他三個字母，好似雜技平衡動作咁，既有趣又直觀咁傳達咗酸鹼平衡嘅理念。

The Recognition

About the A' Design Award 鐵獎

Randle 梳打水是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Randle 梳打水將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Randle 梳打水因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang