Doritos Solid Black 2023 食品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2024
Doritos Solid Black 2023 食品包裝
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 食品包裝
Doritos Solid Black 2023係一款限量版食品包裝設計，為支持黑人創新者同變革者嘅零食品牌企劃而創作。呢個年度系列被擴展成為一個協作平台，用嚟彰顯黑人藝術家嘅才華。作品由Mz. Icar創作，佢係一個匿名嘅跨學科藝術團體，成員主要由黑人女性組成。呢件藝術作品其後被延伸成為一套完整嘅視覺識別系統，將其色調同圖案應用於包裝、網紅套裝同埋周邊商品之上。套裝採用金字塔形狀設計，靈感源自品牌嘅三角形標誌。
The Recognition
About the A' Design Award 鐵獎
Doritos Solid Black 2023 食品包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Doritos Solid Black 2023 食品包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Doritos Solid Black 2023 食品包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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