Lays Dungeons And Dragons 食品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2024
Lays Dungeons And Dragons 食品包裝
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons 食品包裝
Lays Dungeons and Dragons係為一系列薯片而創作嘅食品包裝設計。呢款包裝係配合2023年電影《龍與地下城:盜亦有道》推出嘅聯乘產品,仲附有一套網絡紅人宣傳套裝。設計靈感嚟自電影入面嘅奇幻世界。宣傳活動嘅核心角色係The Potato,佢係電影入面出現嘅角色,同時亦係一個真正嘅薯仔。呢個主題將電影故事同美國及加拿大超過100個為薯片供應薯仔嘅農場連繫起嚟。
The Recognition
About the A' Design Award 銀獎
Lays Dungeons And Dragons 食品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Lays Dungeons And Dragons 食品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Lays Dungeons And Dragons 食品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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