PepsiCo Design and Innovation 嘅作品 Mirinda Plus Restage 飲料包裝

由設計師 PepsiCo Design and Innovation 創作嘅 Mirinda Plus Restage 飲料包裝係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2024

Mirinda Plus Restage 飲料包裝

由 PepsiCo Design and Innovation

客戶: PepsiCo

包裝類別嘅 A' Design Award 銅獎得獎者

26,044

經驗證嘅獲獎者

驗證設計 #159637 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Mirinda Plus Restage 飲料包裝

Mirinda Plus Restage係為喺埃及銷售嘅果味梳打汽水而設計嘅包裝。喺埃及,梳打汽水係喜慶場合同社交聚會上最受歡迎嘅飲品,因為當地大部分人都唔飲酒。Mirinda Plus所含嘅梳打汽水帶有淡淡果汁味,啱晒呢類場合飲用。呢款包裝運用咗充滿活力嘅視覺識別系統,務求喺日間同夜晚都能夠帶嚟強烈嘅視覺衝擊。呢個設計將Mirinda Plus定位為Mirinda呢個舉世知名嘅果味梳打汽水品牌入面更成熟嘅版本。

榮譽認可

關於A' Design Award 銅獎

Mirinda Plus Restage 飲料包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mirinda Plus Restage 飲料包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mirinda Plus Restage 飲料包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
靈感: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

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