銅 包裝 · 2024
Pepsi X Spotify 飲料包裝
by PepsiCo Design and Innovation
- A' Design Award 銅獎 2024 in 包裝
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify 飲料包裝
Pepsi x Spotify係專為埃及市場設計嘅限量版飲料罐包裝。呢個設計將百事同Spotify嘅視覺形象以同等比例結合。鮮明嘅百事藍同Spotify以及埃及說唱文化共有嘅亮綠色互相交融。背景運用咗故障(glitch)圖案同多層剪紙效果,配以手寫歌詞。罐身印有二維碼,消費者掃描後可以聆聽專為現金回贈活動創作嘅百事主題歌曲。除咗飲料罐設計之外,團隊仲製作咗一套網紅推廣套裝。
About the A' Design Award 銅獎
Pepsi X Spotify 飲料包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pepsi X Spotify 飲料包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pepsi X Spotify 飲料包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
