銀 包裝 · 2024
Pepsi Big Football Event LTO 飲品包裝
by PepsiCo Design and Innovation
- A' Design Award 銀獎 2024 in 包裝
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO 飲品包裝
Pepsi Big Football Event LTO 係一款限時發售嘅飲品包裝設計，專為2022年喺卡塔爾舉行嘅大型足球賽事而創作。包裝上展示咗嚟自唔同國籍嘅真實球迷相片，捕捉佢哋喺比賽期間感受到嘅狂熱喜悅。相片經過油彩濾鏡處理，令人聯想起球迷面部彩繪嘅傳統，同時營造出藝術感。配套嘅主視覺同動畫延續咗同一套視覺語言。設計目的係喺賽事期間，將品牌同當地足球迷連繫埋一齊。
About the A' Design Award 銀獎
Pepsi Big Football Event LTO 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Pepsi Big Football Event LTO 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Pepsi Big Football Event LTO 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
