由設計師 Kazuo Fukushima and Aya Tanaka 創作嘅 Chilled Milk 包裝設計 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2024
Chilled Milk 包裝設計
由 Kazuo Fukushima and Aya Tanaka
客戶: Meiji China Investment Co.,Ltd.
包裝 類別嘅 A' Design Award 銅獎 得獎者
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經驗證嘅獲獎者
驗證設計 #159679 嘅獲獎狀態設計
關於 Chilled Milk 包裝設計
針對年輕中國女性,推出了一款靈感源自日本配方的優質草莓牛奶,旨在喚起懷舊情懷。採用50%鮮奶製成,為20至39歲人士提供甜度與酸度的完美平衡。產品採用時尚便攜的包裝設計,充分運用日本品牌的信賴度。其設計以白色為背景,配以逼真的草莓插圖,旨在營造寧靜的草莓田園體驗,體現新鮮與奢華。
榮譽認可
關於A' Design Award 銅獎
Chilled Milk 包裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chilled Milk 包裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chilled Milk 包裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
- 尺寸同包裝
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm - 標籤
- Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
- 生產技術
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - 設計挑戰
- The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
- 研究
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- 靈感
- Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
- 項目時長
- The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
- 操作流程
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - 專利
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- 團隊成員
- Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua - 圖片來源
- Photographer: Zhu Jie
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