72 Xiangyu The Conqueror Liquor 72 項羽霸王酒瓶身包裝 by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2024
72 Xiangyu The Conqueror Liquor 72 項羽霸王酒瓶身包裝
by Lubo Cao, Xiaoqiang Hu and Pengfei Dai
Client: Hubei Shihua Liquor Co., Ltd
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #159759The Design
About 72 Xiangyu The Conqueror Liquor 72 項羽霸王酒瓶身包裝
書本文字：72項羽霸王酒係為中國白酒設計嘅一款瓶身包裝。酒瓶造型仿照鼎嘅形態，呢種形態喺中國歷史文化中象徵尊貴同權力。瓶蓋則以炎帝神農嘅牛首形象為原型，寓意智慧同勇氣。整體以黑色為主調，配以金色、青銅色同紅色作點綴，營造出強烈嘅視覺對比。同鼎相關嘅彎曲紋樣以浮雕手法呈現。彩色部分採用光面處理，黑色部分則以啞面呈現，兩者相映成趣。呢款包裝專為宴會場合同送禮之用而設計。
The Recognition
About the A' Design Award 銅獎
72 Xiangyu The Conqueror Liquor 72 項羽霸王酒瓶身包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計72 Xiangyu The Conqueror Liquor 72 項羽霸王酒瓶身包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。72 Xiangyu The Conqueror Liquor 72 項羽霸王酒瓶身包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
- Dimensions & Packaging
- Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml - Tags
- Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
- Production Technology
- The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
- Design Challenge
- The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
- Research
- Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
- Inspiration
- The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
- Project Duration
- The project finished in October 2021.
- Operation Flow
- Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
- Team Members
- Lubo Cao, Xiaoqiang Hu, Pengfei Dai
- Image Credits
- HUBEI SHIHUA LIQUOR CO.,LTD
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