Notoginseng 中藥包裝 by Zhaocheng He is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2024

Notoginseng 中藥包裝

by Zhaocheng He

Client: Wen Guan Zhuang

A' Design Award 銅獎 Winner in 包裝 Category

13,600

Verified Award Winner

Verify Award Status for #159869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Notoginseng 中藥包裝

三七係一種具有卓越療效嘅傳統中藥。包裝上嘅圓點組合成山形,既反映咗三七粉嘅生長環境,又表達咗佢粉末嘅形態。呢個包裝設計採用黑色同藍色,打破咗業界嘅傳統印象,令包裝充滿時尚感同質感。內盒嘅包裝經過排列組合,形成一幅充滿東方意境嘅山水畫。

The Recognition

About the A' Design Award 銅獎

Notoginseng 中藥包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Notoginseng 中藥包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Notoginseng 中藥包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
Dimensions & Packaging: 125mmX215mmX50mm
Tags: Health, medicine, fashion, artistic conception, powder
Production Technology: This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
Design Challenge: Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
Research: Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
Inspiration: The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
Project Duration: The project lasts 2 month
Operation Flow: This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.