Meng Chu Huang 嘅作品 The National Gallery 視覺識別

由設計師 Meng Chu Huang 創作嘅 The National Gallery 視覺識別係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2024

The National Gallery 視覺識別

由 Meng Chu Huang

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #160417 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 The National Gallery 視覺識別

《國家美術館》係為倫敦嘅國家美術館創作嘅視覺識別設計。呢個識別系統以獨特嘅圖形標誌取代咗純文字嘅標誌。新標誌係由七條線組成嘅雙L框架。呢七條線代表館藏畫作橫跨13世紀到19世紀嘅時間跨度。標誌喺最小0.75吋闊度嘅情況下依然清晰可辨。文字標誌特別強調「倫敦」二字,以提升喺網上搜尋嘅可見度。設計嘅目的係令呢間美術館喺全球更容易被人認得出嚟。

榮譽認可

關於A' Design Award 鐵獎

The National Gallery 視覺識別是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The National Gallery 視覺識別將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The National Gallery 視覺識別因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
尺寸同包裝: The minimum size requirement for the logo is 0.75 inches wide or smaller.
標籤: Identity Design, Meng Chu Huang, The National Gallery
生產技術: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
設計挑戰: Transform a typography-based logo into an iconic logo.
研究: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
靈感: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
項目時長: This project started in Feburary 2023 and finished in May 2023.
操作流程: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
團隊成員: Meng Chu Huang
圖片來源: Meng Chu Huang, 2023