Extra Melty Upgrade 薄荷糖包裝 by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2024
Extra Melty Upgrade 薄荷糖包裝
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade 薄荷糖包裝
設計團隊圍繞融雪嘅理念,象徵產品嘅紓壓特性。由於需要保留可識別嘅品牌元素,例如EXTRA標誌同埋弧形線條,設計團隊將弧形線條視覺演化為滑雪道,構建一個讓卡通角色玩樂嘅場景,呼應主題。值得注意嘅係,水果唔單止係味道提示,更係一塊生動嘅滑雪板,令整個故事更為完整。設計意圖係令品嚐薄荷糖嘅一刻,為消費者喺口腔同心目中帶嚟滑雪般嘅體驗。
The Recognition
About the A' Design Award 銅獎
Extra Melty Upgrade 薄荷糖包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Extra Melty Upgrade 薄荷糖包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Extra Melty Upgrade 薄荷糖包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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