由設計師 Jing Chen 創作嘅 Jian Shan Jian Shui 酒類包裝係備受推崇嘅 2024 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2024

Jian Shan Jian Shui 酒類包裝

由 Jing Chen

客戶: Jing Chen

包裝類別嘅 A' Design Award 金獎得獎者

153,304

經驗證嘅獲獎者

驗證設計 #160933 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jian Shan Jian Shui 酒類包裝

當代包裝設計已不再僅僅是保護商品的簡單功能，更加突出傳遞環保理念、提升產品價值的作用。最近的設計論壇指出，面對生態挑戰，綠色包裝正逐漸成為新趨勢，生物降解材料、循環再用設計備受青睞。此外，創新性亦是行業趨勢，個性化定制等概念正逐步影響包裝的界限。

榮譽認可

關於A' Design Award 金獎

Jian Shan Jian Shui 酒類包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Jian Shan Jian Shui 酒類包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Jian Shan Jian Shui 酒類包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
尺寸同包裝: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
標籤: Jian Shan, Jian Shui、Mountain and Water、You wei dao
生產技術: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
設計挑戰: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
研究: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
靈感: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
項目時長: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
操作流程: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.