由設計師 Ying Song Brand Design Shenzhen Co., Ltd 創作嘅 Guotai Longjiu Zuncang 國泰龍酒樽藏 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2024
Guotai Longjiu Zuncang 國泰龍酒樽藏
由 Ying Song Brand Design Shenzhen Co., Ltd
客戶: Guizhou Guotai Liquor Group Co., Ltd.
包裝 類別嘅 A' Design Award 銅獎 得獎者
經驗證嘅獲獎者
驗證設計 #161485 嘅獲獎狀態設計
關於 Guotai Longjiu Zuncang 國泰龍酒樽藏
國泰龍酒樽藏係一款專為赤水河流域出產嘅高端中國白酒而設計嘅包裝。中央金色圖案令人聯想起貫穿雲貴高原嘅赤水河,以及游龍穿雲嘅意象。陶瓷酒瓶造型仿照皇家玉璽,瓶頂以金屬瓶蓋密封。標籤採用中國傳統織錦工藝製成,重現皇家龍袍嘅織物質感。手繪嘅龍紋線條經轉換成點狀數據,以供織機織造。酒瓶尺寸為90 x 90 x 215毫米。
榮譽認可
關於A' Design Award 銅獎
Guotai Longjiu Zuncang 國泰龍酒樽藏是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Guotai Longjiu Zuncang 國泰龍酒樽藏將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Guotai Longjiu Zuncang 國泰龍酒樽藏出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- 尺寸同包裝
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - 標籤
- Chinese Baijiu packaging, packaging design
- 生產技術
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- 設計挑戰
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- 研究
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- 靈感
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- 項目時長
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- 操作流程
- Bottle with metal cap from top
- 團隊成員
- Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei - 圖片來源
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
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