Langjiu Estate San Pin Festival 酒類包裝 by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival 酒類包裝 by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2025

Langjiu Estate San Pin Festival 酒類包裝

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award 銀獎 Winner in 包裝 Category

25,346

Verified Award Winner

Verify Award Status for #162394

View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival 酒類包裝

郎酒莊園三品節係一款為白酒（中國蒸餾酒）而設嘅包裝設計。呢套裝載有兩款概念產品，分別以莊園之晝同莊園之夜為主題。外盒同時可以用作立體紙雕燈，燈嘅四周環繞住莊園景色嘅插畫。當燈亮起嘅時候，會令人聯想起莊園舉辦嘅夜間燈光騷。呢個包裝呈現出莊園嘅微縮全景，唔單止聚焦於酒本身，更加提供咗一件具紀念價值嘅物品。

The Recognition

About the A' Design Award 銀獎

Langjiu Estate San Pin Festival 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Langjiu Estate San Pin Festival 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Langjiu Estate San Pin Festival 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei