Wenduan Su 嘅作品 Mahjong Lucky Coffee 麻雀好運咖啡

由設計師 Wenduan Su 創作嘅 Mahjong Lucky Coffee 麻雀好運咖啡係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Mahjong Lucky Coffee 麻雀好運咖啡

由 Wenduan Su

客戶: Shenzhen Technology Unversity

包裝類別嘅 A' Design Award 銅獎得獎者

14,802

經驗證嘅獲獎者

驗證設計 #162841 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Mahjong Lucky Coffee 麻雀好運咖啡

呢個係一款以中國傳統麻雀遊戲為靈感嘅咖啡包裝設計。每包裝住一個月嘅咖啡分量,相當於兩手麻雀牌。第一手排成一副「食糊」嘅牌型;第二手就要由買家自己完成——因為每份咖啡都好似摸牌咁抽出嚟,喺未打開之前,圖案始終係個謎。鮮明嘅橙紅色調配上充滿活力嘅字體設計,吸引年輕消費者嘅目光。產品提供兩種口味選擇,將日常飲咖啡嘅習慣,變成一場充滿樂趣嘅遊戲。

榮譽認可

關於A' Design Award 銅獎

Mahjong Lucky Coffee 麻雀好運咖啡是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Mahjong Lucky Coffee 麻雀好運咖啡將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Mahjong Lucky Coffee 麻雀好運咖啡出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
尺寸同包裝: The test model was completed using 3D printing and origami techniques.
標籤: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
生產技術: Mold Injection，Origami
設計挑戰: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
研究: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
靈感: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
項目時長: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
操作流程: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.