To Meet 蘋果包裝設計 by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2025

To Meet 蘋果包裝設計

by Ziqiong Li

Client: ONE DESIGN Brand Co., Ltd

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #163720

View at A' Design Award Press Release Award Badge

Colors

The Design

About To Meet 蘋果包裝設計

此設計採用簡約美學配合鮮豔色彩。產品包裝封面上嘅標誌性超大蘋果圖案營造出搶眼嘅視覺效果。呢個獨特元素令包裝喺任何展示環境中都能脫穎而出，幫助消費者輕易識別產品。同時亦建立品牌視覺形象，提升品牌認知度，透過重複曝光達到更佳記憶度嘅市場推廣目標。

The Recognition

About the A' Design Award 銀獎

To Meet 蘋果包裝設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計To Meet 蘋果包裝設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。To Meet 蘋果包裝設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
Dimensions & Packaging: 350mm*350mm*120mm
Tags: Brand identity, super symbols, creativity, interaction
Production Technology: Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper.
Research: This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers.
Inspiration: Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
Project Duration: The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Operation Flow: Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
Team Members: Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.