Zodiac Loong Chinese Baijiu 酒類包裝 by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award 金獎 in 包裝設計 Competition Category.
金包裝· 2025
Zodiac Loong Chinese Baijiu 酒類包裝
by Chengdu Stone Design Co., Ltd
Client: Jiangsu Shuanggou Distillery Co., Ltd
A' Design Award 金獎 Winner in 包裝 Category
- 92,753
- Verified Award Winner
- Verify Award Status for #164159
The Design
About Zodiac Loong Chinese Baijiu 酒類包裝
生肖龍中國白酒係一款為中國烈酒設計嘅酒樽同禮盒包裝。樽蓋雕塑成龍頭造型,而龍鬚就用作鎖定機關,喺運輸同儲存期間穩固樽蓋。酒樽以「霽翠」呢種傳統孔雀綠色作為表面處理,經過磨砂同噴塗工藝營造啞面質感。樽身下半部分刻有傳統中式海浪紋樣。呢款包裝為紀念龍年而設,適合送禮同收藏。
The Recognition
About the A' Design Award 金獎
Zodiac Loong Chinese Baijiu 酒類包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Zodiac Loong Chinese Baijiu 酒類包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Zodiac Loong Chinese Baijiu 酒類包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers.
- Dimensions & Packaging
- product dimensions, 200 mm x 155 mm x 330 mm
- Tags
- Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging
- Production Technology
- The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal.
The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure. - Design Challenge
- To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design.
- Research
- Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible.
- Inspiration
- With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture.
- Project Duration
- The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024.
- Operation Flow
- The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity.
The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration.
The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting. - Team Members
- Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei
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