由設計師 Jeff Wu 創作嘅 Grace Flow Protein Boost 飲料樽裝設計 係備受推崇嘅 2025 A' Design Award 銅獎 得獎作品，獲獎類別為 包裝設計。
銅包裝· 2025
Grace Flow Protein Boost 飲料樽裝設計
由 Jeff Wu
包裝 類別嘅 A' Design Award 銅獎 得獎者
12,219
經驗證嘅獲獎者
驗證設計 #164480 嘅獲獎狀態設計
關於 Grace Flow Protein Boost 飲料樽裝設計
Grace Flow Protein Boost係一款高蛋白功能性飲品嘅樽裝設計，主要針對熱愛健身嘅年輕人。呢款液態蛋白飲品可以即開即飲，唔使好似蛋白粉咁要沖調。主視覺元素將中文字「酷」同埋以拉丁字母寫嘅品牌名稱結合埋一齊，兩者共用部分筆劃，形成獨特嘅視覺效果。樽頸設計成手挽形狀，方便攜帶，而唔同顏色則代表唔同口味。樽身採用PET material，以拉伸吹塑成型製造，並以金屬色熱縮膜包裹全身，突顯產品嘅時尚質感。
榮譽認可
關於A' Design Award 銅獎
Grace Flow Protein Boost 飲料樽裝設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Grace Flow Protein Boost 飲料樽裝設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Grace Flow Protein Boost 飲料樽裝設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- 尺寸同包裝
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - 標籤
- GraceFlow Protein Boost
- 生產技術
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - 設計挑戰
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - 研究
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- 靈感
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - 項目時長
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- 操作流程
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- 團隊成員
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - 圖片來源
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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