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Yasushi Uemura 嘅作品 Zaku Naguwashi Series 日本清酒

由設計師 Yasushi Uemura 創作嘅 Zaku Naguwashi Series 日本清酒 係備受推崇嘅 2025 A' Design Award 金獎 得獎作品,獲獎類別為 包裝設計。


金包裝· 2025

Zaku Naguwashi Series 日本清酒

由 Yasushi Uemura

客戶: Shimizu Seizaburo Shoten Ltd.

包裝 類別嘅 A' Design Award 金獎 得獎者

1,721,442

色彩

設計

關於 Zaku Naguwashi Series 日本清酒

這是一款專為海外高級餐廳開發的優質清酒,旨在成為酒單上的配餐選項之一。設計挑戰在於傳達獨特的日本文化特色。設計靈感源自日本傳統元素,如紙垂(神社中用於標示神聖領域界線的神聖紙條)及折形(儀式性摺紙藝術)。這些元素不僅成功傳達了其實體形態,更展現了日本民族深層的精神內涵與本質。

榮譽認可

關於A' Design Award 金獎

Zaku Naguwashi Series 日本清酒是 A' Design Award 金獎得主,這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作,反映出其設計師的天才、智慧與才幹。預計Zaku Naguwashi Series 日本清酒將成為一項備受讚譽、引領潮流、氣勢恢宏的發明,帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目,極大地造福並拓展藝術、科學、設計和技術的界限。Zaku Naguwashi Series 日本清酒激起強烈的渴望,喚起激情,鼓勵創造力,令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
尺寸同包裝
Grass Bottle 750ml:
Height 335mm, Diameter 80mm
標籤
Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
生產技術
In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
設計挑戰
Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
研究
In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
靈感
The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
項目時長
This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
操作流程
It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.

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