由設計師 Kikumi Yoshida 創作嘅 Vegetable Box 包裝係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Vegetable Box 包裝

由 Kikumi Yoshida

客戶: Hagata Farm

包裝類別嘅 A' Design Award 銅獎得獎者

15,333

經驗證嘅獲獎者

驗證設計 #164661 嘅獲獎狀態

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色彩

設計

關於 Vegetable Box 包裝

呢個設計將蔬菜重新演繹成源自泥土的藝術品，透過外觀同香氣觸動感官體驗。圖案靈感源自太陽，同時映照出紅蘿蔔切面嘅形態，象徵住送禮者同收禮者之間嘅連繫。呢個設計以新穎同富創意嘅手法，重新演繹大家熟悉嘅蔬菜。標籤採用能夠保持包裝完整性嘅材料製成，令包裝喺送禮之後仍可循環再用。呢種貼心嘅設計提升咗蔬菜嘅感知價值，令佳禮更具意義，同時加深送禮者同收禮者雙方嘅體驗。

榮譽認可

關於A' Design Award 銅獎

Vegetable Box 包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Vegetable Box 包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Vegetable Box 包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
尺寸同包裝: 300 mm (w) x 235 mm (d) x 70 mm (h)
標籤: gift, package design, farmer, vegetable, foil stamping
生產技術: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
設計挑戰: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
研究: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
靈感: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
項目時長: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
操作流程: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
圖片來源: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.