What Next 品牌形象設計 by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2025

What Next 品牌形象設計

by Marko Stanojevic

Client: Zero Bureau

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #164675

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Colors

The Design

About What Next 品牌形象設計

最終視覺效果係透過將一個符號轉化為問號嚟達成，方法係將佢放喺下方一個較細嘅正方形上（呢個正方形係由上方大正方形抽取出嚟嘅四分之一），並將佢置於一個傾斜點上，同時保持平衡，透過元素嘅極簡重組營造出視覺張力。What Next 標誌連同其名稱，某程度上係一個矛盾修辭，同時係問題亦係答案，產生衝突感。標誌符號本身係一個簡約、刻意嘅不完美設計，亦係一個直接嘅傳播載體，力求以最少嘅投入創造最大嘅效果。

The Recognition

About the A' Design Award 銀獎

What Next 品牌形象設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計What Next 品牌形象設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。What Next 品牌形象設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.