Fabrika Coffee 包裝 by Eugene Wysota and Helen Trophimova

Fabrika Coffee 包裝 by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2025

Fabrika Coffee 包裝

by Eugene Wysota and Helen Trophimova

Client: Shokoladnitsa

A' Design Award 銀獎 Winner in 包裝 Category

31,883

Verified Award Winner

Verify Award Status for #164694

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fabrika Coffee 包裝

呢款包裝嘅最大亮點係一個模切窗口，形狀取自品牌標誌上嘅咖啡研磨刀片。呢個設計元素令咖啡豆清晰可見，帶嚟獨特嘅視覺效果，突顯產品嘅天然品質。精心挑選嘅色彩配搭唔單止區分咗唔同嘅咖啡拼配，仲提升咗包裝喺貨架上嘅吸引力。文字排版設計清晰簡潔，提供烘焙程度、風味特徵同產地嘅資訊，同時保持乾淨簡約嘅美學風格。

The Recognition

About the A' Design Award 銀獎

Fabrika Coffee 包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fabrika Coffee 包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fabrika Coffee 包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensions & Packaging: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tags: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Production Technology: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Design Challenge: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Research: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiration: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Project Duration: The project started in January 2022 in Moscow and was completed in May 2022
Operation Flow: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patents: Trademark by Shokoladnitsa LLC.
Team Members: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Image Credits: mockups by Creatsy