Brown Brothers Limited Edition 葡萄酒瓶包裝設計 by Yiqi Tang and Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2025
Brown Brothers Limited Edition 葡萄酒瓶包裝設計
by Yiqi Tang and Zona Yuechen Guan
Client: Brown Brothers
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #164761The Design
About Brown Brothers Limited Edition 葡萄酒瓶包裝設計
Brown Brothers限量版是為一款果香四溢的莫斯卡托氣泡酒設計嘅包裝。呢個系列涵蓋三款不同變化,分別代表清晨、黃昏同午夜。每款都運用咗特製香味油墨印刷,打開時會散發出配合所選時刻嘅香氣。鮮艷嘅色彩同活潑嘅圖案，令人聯想起熱帶夏日派對同重聚嘅氛圍。酒瓶採用標準750毫升規格，以可回收玻璃製成，並印上耐用嘅高品質圖案。設計目標係要令包裝喺視覺同嗅覺方面都令人耳目一新。
The Recognition
About the A' Design Award 鐵獎
Brown Brothers Limited Edition 葡萄酒瓶包裝設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Brown Brothers Limited Edition 葡萄酒瓶包裝設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Brown Brothers Limited Edition 葡萄酒瓶包裝設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensions & Packaging
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Tags
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Production Technology
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Design Challenge
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Research
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspiration
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Project Duration
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Operation Flow
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Team Members
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Image Credits
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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