Vegetable Cooking Oil 食用油包裝 by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 包裝設計 Competition Category.
鐵包裝· 2025
Vegetable Cooking Oil 食用油包裝
by Jeff Wu
A' Design Award 鐵獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #165336The Design
About Vegetable Cooking Oil 食用油包裝
食用植物油係一款食用植物油嘅包裝設計。容器係用低碳可回收物料製成嘅紙盒。呢種物料可以保持油品新鮮,有助於保護產品質素。盒身輕巧唔易破損,可以減輕運輸過程中嘅負擔。正方形嘅設計方便喺儲存同運輸期間堆疊。正面嘅綠葉同產品圖案組成一個無限符號。產品名稱區域採用清晰嘅排版,令資訊易於閱讀。
The Recognition
About the A' Design Award 鐵獎
Vegetable Cooking Oil 食用油包裝是 A' Design Award 鐵獎得主,這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Vegetable Cooking Oil 食用油包裝將成為一件備受推崇、令人欽佩且被珍愛的創作,既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐,並擁有與專業知識和才華相結合的稱職技術特性。Vegetable Cooking Oil 食用油包裝因其嚴謹而受到尊重,旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1. Packaging materials are low-carbon, environmentally friendly and recyclable.
2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent.
3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden.
4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation.
5. Carton packaging is completely different from traditional oil bottles, - Dimensions & Packaging
- Width 70mm x Depth 70mm x Height 230mm
- Tags
- Low carbon and environmentally friendly packaging, vegetable edible oil
- Production Technology
- Paper box
- Design Challenge
- The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
- Research
- The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages:
Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality. - Inspiration
- The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
- Project Duration
- The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
- Team Members
- Creative Director: Jeff Wu . Juan ying Zheng
Graphic Design: qion Wu
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