Funny Eye Macau Sparkling 飲品包装 by Chunyang Wang

Funny Eye Macau Sparkling 飲品包装 by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2025

Funny Eye Macau Sparkling 飲品包装

by Chunyang Wang

Client: Funny Eye Brewery

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #167741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Funny Eye Macau Sparkling 飲品包装

Funny Eye Macau Sparkling係為澳門一個飲品品牌設計嘅飲品包裝。呢套包裝涵蓋三種口味,每種口味都有屬於自己嘅色彩配搭。圖案設計靈感源自澳門大三巴牌坊,將牌坊柱身同窗戶入面嘅弧形、圓形同長方形圖案加以簡化同重新組合。設計仲加入咗一個充滿童趣嘅眼神圖案,靈感來自意大利藝術家Tullio Garbari嘅作品。產品名稱採用訂製嘅粗體字款,字體大、字距寬。每個罐身直徑為65毫米,高度為120毫米。

The Recognition

About the A' Design Award 銅獎

Funny Eye Macau Sparkling 飲品包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Funny Eye Macau Sparkling 飲品包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Funny Eye Macau Sparkling 飲品包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang