Chinese Zodiac Gift Box 礼品盒 by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2025

Chinese Zodiac Gift Box 礼品盒

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box 礼品盒

十二生肖礼品盒係為十二生肖公仔而設計嘅包装盒。生肖动物以简约线条绘画，摒弃传统绘图手法，每个图案都保持简洁、易于辨识，将古老主题同现代视觉语言结合埋一齐。外盒採用1000克灰板配128克冰白纸烫印製成，内盒则用500克灰板配128克冰白纸烫印製成，并配有雕刻EVA内托。呢个礼盒专为送畀朋友嘅礼物而设计。

The Recognition

About the A' Design Award 銅獎

Chinese Zodiac Gift Box 礼品盒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Chinese Zodiac Gift Box 礼品盒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Chinese Zodiac Gift Box 礼品盒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.