銀 包裝 · 2025
Doritos x Empirical Nacho Cheese Spirit KOL宣傳套裝
by PepsiCo Design and Innovation
- A' Design Award 銀獎 2025 in 包裝
- Estimated Number of Design Views: 22,909
- Verification code FC86843B32 · Verify this award
Colors
About Doritos x Empirical Nacho Cheese Spirit KOL宣傳套裝
Doritos x Empirical Nacho Cheese Spirit係為一款注入芝士玉米片味嘅限量版烈酒而設計嘅KOL宣傳套裝。Doritos嘅芝士玉米片味廣為人知,曾經用於蘸醬、爆谷同其他產品。喺2023年,風味公司Empirical向Doritos提出咗呢個旗艦風味嘅全新用途:一款注入芝士玉米片風味嘅烈酒。呢個包裝設計向媒體同網上受眾介紹咗呢個出人意表嘅配搭。呢個限量發售喺不足六個鐘頭內售罄,並獲得全國媒體嘅關注。
About the A' Design Award 銀獎
Doritos x Empirical Nacho Cheese Spirit KOL宣傳套裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Doritos x Empirical Nacho Cheese Spirit KOL宣傳套裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Doritos x Empirical Nacho Cheese Spirit KOL宣傳套裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Press Kit
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
