金 包裝 · 2025
Pepsi Electric 2024 網紅套裝
by PepsiCo Design and Innovation
- A' Design Award 金獎 2025 in 包裝
- Estimated Number of Design Views: 45,293
- Verification code 9F5559B7BA · Verify this award
Colors
About Pepsi Electric 2024 網紅套裝
Pepsi Electric 2024 係為推出限定版無糖可樂而設計嘅網紅套裝。呢個套裝標誌住全新嘅百事標誌同視覺識別系統面世，係百事地球標誌14年嚟嘅首次更新，亦適逢品牌成立125周年。設計以百事地球標誌同脈衝圖案為核心，透過配有發光標籤嘅特製禮盒呈現。標籤突顯咗飲品嘅電光藍色澤。黑色同藍色嘅配色方案跟隨全新品牌形象，並為產品推出提供支持。
About the A' Design Award 金獎
Pepsi Electric 2024 網紅套裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Pepsi Electric 2024 網紅套裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Pepsi Electric 2024 網紅套裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
