Whispers of Ink 香氛包裝 by Sha Feng and Jiayi Lu

Whispers of Ink 香氛包裝 by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2025

Whispers of Ink 香氛包裝

by Sha Feng and Jiayi Lu

Client: Vitartissimi

A' Design Award 金獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #170587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Whispers of Ink 香氛包裝

《墨語低吟》係一個香氛系列嘅包裝設計，產品包括香薰蠟燭、旅行線香同石膏擴香石。呢啲產品採用中國傳統工藝技術製作。包裝以玉蘭書冊為主題圖案，枝葉造型取材自江南園林嘅玉蘭樹，花朵形態化作攤開嘅書頁。蠟燭容器以幼細線條人手繪製，再施以草綠色釉。包裝採用專色印刷同凸版壓印工藝。

The Recognition

About the A' Design Award 金獎

Whispers of Ink 香氛包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Whispers of Ink 香氛包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Whispers of Ink 香氛包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Dimensions & Packaging: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tags: Branding, Packaging, Aromatherapy
Production Technology: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Design Challenge: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Research: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Inspiration: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Project Duration: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.