Banov Store 图案平面设计 by Yao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2025
Banov Store 图案平面设计
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award 銅獎 Winner in 平面 Category
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- Verified Award Winner
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The Design
About Banov Store 图案平面设计
Banov Store係為位於中國萬里茶道沿線嘅一間店舖而設計嘅圖案平面設計。牆紙圖案嘅靈感源自茶道沿線嘅主要城市，將城市輪廓、自然風光同動物形象結合埋一齊。當中三套圖案係根據歷史建築八公樓嘅建築特色設計,將其簡化並重新編排成視覺符號。設計風格參考咗十九世紀嘅工藝美術運動（Arts and Crafts）設計。呢啲圖案同時應用於店舖空間、展覽同產品包裝之上。
The Recognition
About the A' Design Award 銅獎
Banov Store 图案平面设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Banov Store 图案平面设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Banov Store 图案平面设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
- Dimensions & Packaging
- The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
- Tags
- graphic，Panoff's Gifts
- Production Technology
- The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
- Design Challenge
- How to integrate the art style of the 19th century into modern creation is our focus
- Research
- As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
- Inspiration
- As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
- Project Duration
- The project started in Beijing in January 2024 and was completed in Beijing in February 2024
- Operation Flow
- Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
- Team Members
- Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao
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