Zhuangyuanxiaoha 狀元小賀堅果禮盒 by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2025
Zhuangyuanxiaoha 狀元小賀堅果禮盒
Client: Zhuangyuanxiaoha
A' Design Award 銅獎 Winner in 包裝 Category
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- Verified Award Winner
- Verify Award Status for #170675
The Design
About Zhuangyuanxiaoha 狀元小賀堅果禮盒
狀元小賀係專為堅果設計嘅禮品包裝。禮盒以紫色為主色調,紫色喺古代係帝王鍾愛嘅顏色,象徵住財富同華貴。加入銅錢圖案,寓意吉祥如意,寄託對富足生活嘅美好祈願。盒體結構簡潔,色彩鮮明奪目。禮盒可摺疊收納,既減少包裝同運輸成本,亦方便客戶收納保存。生產工藝採用專色印刷、UV印刷同燙金工藝。
The Recognition
About the A' Design Award 銅獎
Zhuangyuanxiaoha 狀元小賀堅果禮盒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Zhuangyuanxiaoha 狀元小賀堅果禮盒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Zhuangyuanxiaoha 狀元小賀堅果禮盒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
- Dimensions & Packaging
- Gift Box Length 395mm x Width 108mm x Height 215mm
- Tags
- Branding, Packaging, Nuts, Purple
- Production Technology
- The printing technologies we use are spot color printing, UV printing and hot stamping process.
- Inspiration
- The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Qiaoyu He, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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