Liandong Zhang and Xueqian Zhang 嘅作品 Guijiu 20 烈酒包裝

由設計師 Liandong Zhang and Xueqian Zhang 創作嘅 Guijiu 20 烈酒包裝係備受推崇嘅 2025 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2025

Guijiu 20 烈酒包裝

由 Liandong Zhang and Xueqian Zhang

客戶: Guizhou Guijiu Group Co., Ltd

包裝類別嘅 A' Design Award 金獎得獎者

137,586

經驗證嘅獲獎者

驗證設計 #170686 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Guijiu 20 烈酒包裝

貴酒20係一款中國白酒嘅包裝設計。酒樽將圓形頂部同方形樽身結合埋一齊,呢種造型同傳統「天圓地方」和諧嘅理念息息相關。樽身嘅浮雕圖案取材自中國貴州少數民族嘅傳統紋樣,包括蝴蝶、鳳凰、雀鳥同魚。年輪線條同梯田線條就分別寓意住陳年釀藏同當地嘅山水景致。酒樽採用高透明度玻璃製造,配以金屬樽蓋,再經過表面處理,令玻璃以較低成本呈現出陶瓷般嘅質感。方形樽身亦令握持更加穩妥。

榮譽認可

關於A' Design Award 金獎

Guijiu 20 烈酒包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Guijiu 20 烈酒包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Guijiu 20 烈酒包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
尺寸同包裝: box：140*110*275mm
bottle：115*62*223mm
標籤: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
生產技術: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
設計挑戰: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
研究: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
靈感: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
項目時長: The project launched in February 2021 and release to market in June 2024
操作流程: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
團隊成員: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
圖片來源: Guizhou Guijiu Group Co., Ltd