由設計師 Heng Luo and Yi Huang 創作嘅 Moutai Dream Red 酒類包裝 係備受推崇嘅 2025 A' Design Award 白金獎 得獎作品，獲獎類別為 包裝設計。
白金包裝· 2025
Moutai Dream Red 酒類包裝
客戶: Moutai Industrial Design Center
包裝 類別嘅 A' Design Award 白金獎 得獎者
958,530
經驗證嘅獲獎者
驗證設計 #170889 嘅獲獎狀態設計
關於 Moutai Dream Red 酒類包裝
茅台夢紅係為中國白酒產品打造嘅包裝設計。包裝尺寸為137乘137乘360毫米，採用靈感源自漢代漆器嘅硃砂紅，配以黑色，營造高端質感。插畫描繪品牌吉祥物舉杯慶祝嘅情景。結構上運用鏤空工藝、燙金同紫外線印刷技術，並採用可再生特種紙製作。整個包裝約有95%屬環保可生物降解物料。呢個設計適合用於送禮、收藏同宴會場合。
榮譽認可
關於A' Design Award 白金獎
Moutai Dream Red 酒類包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Moutai Dream Red 酒類包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Moutai Dream Red 酒類包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- 尺寸同包裝
- 137x137x360mm
- 標籤
- Moutai, Wine, Chinese Red, Dream, Romance
- 生產技術
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- 設計挑戰
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- 研究
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- 靈感
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- 項目時長
- Renhuai city, 5 March 2024-19 April 2024
- 操作流程
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- 團隊成員
- Heng Luo
Yi Huang - 圖片來源
- Moutai Industrial Design Center
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