Handicraft Class 10 Years 白酒包装 by Liandong Zhang and Xueqian Zhang

Handicraft Class 10 Years 白酒包装 by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2025

Handicraft Class 10 Years 白酒包装

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #170919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Handicraft Class 10 Years 白酒包装

《手作十年》係為陳年白酒設計嘅包装。酒瓶保留經典水滴形狀，表面採用啞光深青色金屬漆喷涂工藝，配以枪灰色及金色細節點綴。標籤上嘅文字以凸版印刷風格排列。瓶盖設有易碎防伪設計，配透明燙金瓶頂，瓶頸則以印花紙包裹。外盒帶有印章形狀嘅凸版印刷細節，內裡嘅紙質襯墊採用可回收及可生物降解材料製成。

The Recognition

About the A' Design Award 銅獎

Handicraft Class 10 Years 白酒包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Handicraft Class 10 Years 白酒包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Handicraft Class 10 Years 白酒包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
Dimensions & Packaging: box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g
Tags: Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
Production Technology: Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
Design Challenge: The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
Research: Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
Inspiration: The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
Project Duration: Starting October 2023 Nanjing, Jiangsu, China
Operation Flow: The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
Team Members: Liandong Zhang
Xueqian Zhang
Chenchen Li
Aizong Lin
Image Credits: Jiangsu Yanghe Distillery Co., Ltd