由設計師 Mengniu Gaoke Fresh Dairy Products 創作嘅 Cny Design For The Year Of The Snake 牛奶包裝 係備受推崇嘅 2025 A' Design Award 銀獎 得獎作品，獲獎類別為 包裝設計。
銀包裝· 2025
Cny Design For The Year Of The Snake 牛奶包裝
由 Mengniu Gaoke Fresh Dairy Products
客戶: Mengniu Gaoke Fresh Dairy Products
包裝 類別嘅 A' Design Award 銀獎 得獎者
26,322
經驗證嘅獲獎者
驗證設計 #171317 嘅獲獎狀態設計
關於 Cny Design For The Year Of The Snake 牛奶包裝
蛇年賀歲設計係一款為中國蛇年而創作嘅限量版牛奶包裝標籤。標籤採用雙層透明BOPP物料製成。頂層展示咗象徵好運嘅幾何蛇形圖案。一個帶有凸起邊緣嘅紅色三角形角位可以將頂層揭開，露出隱藏嘅祝福語，主題包括愛情、財富、事業同考試。呢個揭開嘅動作將飲用新鮮牛奶變成一個小小嘅儀式。局部燙金工藝為設計增添咗視覺層次感。
榮譽認可
關於A' Design Award 銀獎
Cny Design For The Year Of The Snake 牛奶包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Cny Design For The Year Of The Snake 牛奶包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Cny Design For The Year Of The Snake 牛奶包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- 尺寸同包裝
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - 標籤
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- 生產技術
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- 設計挑戰
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- 研究
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- 靈感
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- 項目時長
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- 操作流程
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- 團隊成員
- Design Director: Li Huang
Designer:Shen Jia Ting - 圖片來源
- Mengniu Gaoke Fresh Dairy Products
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