由設計師 Mohsen Koofiani 創作嘅 Parsirang 雞蛋生產商係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2025

Parsirang 雞蛋生產商

由 Mohsen Koofiani

客戶: Parsirang Eggs

包裝類別嘅 A' Design Award 銅獎得獎者

13,222

經驗證嘅獲獎者

驗證設計 #171319 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Parsirang 雞蛋生產商

在設計工作室中，設計師致力於創造具有強烈辨識度的包裝。他們勾畫了一隻戴著頭巾的母雞，以喚起鄉村清新的感覺。黃色象徵蛋黃和早晨的溫暖，紅色則添加了活力與真實感。字體設計大膽清晰，確保訊息能快速傳達。經過數小時的反覆打磨，最終設計不僅僅是包裝；它述說著鄉村農場與新鮮雞蛋的故事，向顧客傳遞信任與品質。

榮譽認可

關於A' Design Award 銅獎

Parsirang 雞蛋生產商是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Parsirang 雞蛋生產商將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Parsirang 雞蛋生產商出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
尺寸同包裝: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
標籤: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
生產技術: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
設計挑戰: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
研究: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
靈感: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
項目時長: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
操作流程: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
圖片來源: Creator, Illustration and Design: Mohsen Koofiani