由設計師 Alan Guo 創作嘅 Planetarium 文化創意商品係備受推崇嘅 2025 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2025

Planetarium 文化創意商品

由 Alan Guo

客戶: Beijing Planetarium

包裝類別嘅 A' Design Award 銀獎得獎者

20,692

經驗證嘅獲獎者

驗證設計 #172225 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Planetarium 文化創意商品

此保溫瓶為一個更廣泛產品系列的一部分，該系列包括郵票、書籤、膠帶、手提袋及其他物品。設計靈感源自太空人，傳達失重感，探索人類與宇宙之間的關係。從漂浮的太空主題杯子，到印有手握太空人生命線圖案的手提袋，每件產品都體現富有想像力的故事敘述。此系列旨在激發公眾對宇宙的好奇心，推廣對人類在宇宙中地位的理性思考及深刻觀點。

榮譽認可

關於A' Design Award 銀獎

Planetarium 文化創意商品是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Planetarium 文化創意商品將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Planetarium 文化創意商品是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
尺寸同包裝: 25*40cm Inflatable bag, Screen printing
標籤: Planetarium, Cultural and Creative Merchandise, Universe
生產技術: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
設計挑戰: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
研究: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
靈感: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
項目時長: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
操作流程: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.