Jinzhongzi 白酒樽包裝設計 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2026

Jinzhongzi 白酒樽包裝設計

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 鐵獎 Winner in 包裝 Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi 白酒樽包裝設計

金種子係為中國安徽省出產嘅一款高端白酒而設計嘅包裝。呢款白酒盛載喺水晶玻璃樽入面，樽身下半部分用竹篾編織包裹，再以噴漆塗層修飾。竹編工藝呼應咗品牌傳統嘅儲酒方法——用竹篾編織包裹經過特殊處理嘅陳釀酒罈。酒樽尺寸為145乘115乘275毫米。編織細節為包裝增添咗觸感質感，同時彰顯品牌識別。

The Recognition

About the A' Design Award 鐵獎

Jinzhongzi 白酒樽包裝設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Jinzhongzi 白酒樽包裝設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Jinzhongzi 白酒樽包裝設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan