Zui San Qiu 白酒包裝 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2026

Zui San Qiu 白酒包裝

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #173081

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zui San Qiu 白酒包裝

醉三秋係一款為中國傳統烈酒白酒而設嘅包裝設計。酒樽表面採用本地開採嘅輝長岩，由技藝精湛嘅工匠打造，保留咗石材天然嘅紋理。酒樽線條柔和有機，握感舒適。外盒採用再生皮革纖維同天然橡膠嘅複合材料製成，觸感順滑。用完之後，酒樽可以再用嚟做燭台、花瓶或者水壺，而外盒亦可以用嚟做收納容器。

The Recognition

About the A' Design Award 銀獎

Zui San Qiu 白酒包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zui San Qiu 白酒包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zui San Qiu 白酒包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu originates from Anhui Province, China. It is defined by its distinctive flavor and complex aroma, setting it apart in the world of Chinese spirits. The most engaging feature of the liquor is its bottle: its fluid curves emulate the smooth, flowing sensation experienced after sipping. Moving away from conventional rigid bottle designs, this approach transforms the container into a striking visual emblem.
Dimensions & Packaging: 145mm*115mm*H275mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The natural texture of the stone remains exposed and unadorned. The outer box is constructed from a composite material that blends regenerated leather fibers with natural rubber, delivering a soft and smooth tactile experience. This return-to-nature philosophy resonates with and has been warmly received by its intended audience.
Design Challenge: The bottle is handcrafted with a soft, organic shape that ensures a comfortable grip. Its surface features a textured gabbro finish, offering an authentic touch of the natural environment. In today's highly industrialized world, many seek products that return to simplicity. This straightforward and natural design is created for them. After use, the bottle can be repurposed into decorative items like a candlestick, vase, or water jug. The box is also designed for reuse as a storage container.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: Designed under the theme of harmony between humanity and nature, the bottle integrates locally sourced gabbro into its surface, reflecting the textures of a natural ecosystem. This material is both biodegradable and recyclable. The form of the bottle is shaped with organic curves, a signature found throughout nature. Handcrafted by skilled ceramic artisans, it represents a commitment to the balanced coexistence of people and the environment. This philosophy helps distinguish the product and enhances its overall appeal.
Project Duration: March 2024, Shenzhen City, China
Operation Flow: This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The stone retains its natural, unadorned texture. The box is made from a composite of regenerated leather fibers and natural rubber, offering a soft and smooth touch. This back-to-nature approach invites users to form a deeper connection with the product.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan