由設計師 Wen Liu 創作嘅 Congtai Huofenzi 白酒包裝係備受推崇嘅 2026 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2026

Congtai Huofenzi 白酒包裝

由 Wen Liu

客戶: Shenzhen Oracle Creative Design Co.,Ltd.

包裝類別嘅 A' Design Award 金獎得獎者

61,761

經驗證嘅獲獎者

驗證設計 #173414 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Congtai Huofenzi 白酒包裝

叢台活分子係一款針對年輕消費者嘅中國白酒包裝設計。視覺概念以水嘅流動同酒液分子嘅活躍特性為基礎,透過名為「活力之眼」嘅核心圖案表達出嚟。酒瓶帶有動感嘅浮雕紋理,並鑲嵌咗樹脂牌上嘅品牌徽章。瓶身中央嘅弧形凹位設計,令握持更加舒適。外盒以木紋紙包裹,再用多層特種紙構成流動嘅圖案,令人聯想起山巒同江河。

榮譽認可

關於A' Design Award 金獎

Congtai Huofenzi 白酒包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Congtai Huofenzi 白酒包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Congtai Huofenzi 白酒包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
尺寸同包裝: 215mm*125mm*H280mm
標籤: Natural, Vibrant
生產技術: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
設計挑戰: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
研究: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
靈感: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
項目時長: March 2024, Shenzhen, China
操作流程: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
團隊成員: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li