由設計師 Wen Liu 創作嘅 Zhang Gong Lao Jiu 酒類包裝係備受推崇嘅 2026 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2026

Zhang Gong Lao Jiu 酒類包裝

由 Wen Liu

客戶: Shenzhen Oracle Creative Design Co.,Ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

22,620

經驗證嘅獲獎者

驗證設計 #173416 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Zhang Gong Lao Jiu 酒類包裝

張弓老酒係一款陳年中國白酒嘅包裝設計。酒樽採用粗質陶土製成，配以浮雕細節，樽身造型令人聯想起陶輪拉坯過程中偶然形成嘅變形效果。粗糙嘅表面賦予酒樽強烈嘅觸感特質。樽蓋以塑膠製成，飾以仿木紋效果，並符合嚴格嘅密封標準。外盒結合天然軟木橡木同金屬，增強隔熱同避震功能，確保運輸安全。整個設計以觸感為核心。

榮譽認可

關於A' Design Award 銀獎

Zhang Gong Lao Jiu 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Zhang Gong Lao Jiu 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Zhang Gong Lao Jiu 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
尺寸同包裝: 120mm*120mm*280mm
標籤: Natural, Rustic, Time-Tempered, Eco-Conscious
生產技術: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
設計挑戰: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
研究: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
靈感: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
項目時長: November 2024, Shenzhen, China
操作流程: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
團隊成員: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li