Wuliangye Yuandingjinsheng 酒類包裝 by Sinong Wu

Wuliangye Yuandingjinsheng 酒類包裝 by Sinong Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2026

Wuliangye Yuandingjinsheng 酒類包裝

by Sinong Wu

Client: Sinong Creative

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #174018

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliangye Yuandingjinsheng 酒類包裝

五糧液緣定金生係一款專為中式婚宴白酒而設嘅包裝設計。個盒採用拉出式開啟機關,打開嗰陣,兩隻以水墨畫風格繪畫嘅熊貓就會呈現相擁嘅姿態。包裝上繪有六個描繪共同人生階段嘅插畫,同開盒嘅步驟一一呼應。酒瓶造型以竹為靈感,瓶蓋則參照傳統繡球嘅形態。包裝採用可回收紙漿物料製造。螺旋式瓶口設計令個酒瓶可以循環再用,變身做杯或者花瓶。

The Recognition

About the A' Design Award 銅獎

Wuliangye Yuandingjinsheng 酒類包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Wuliangye Yuandingjinsheng 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Wuliangye Yuandingjinsheng 酒類包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensions & Packaging: 255mmX120mmX100mm
Tags: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Production Technology: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Design Challenge: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Research: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiration: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Project Duration: Complete the design in Chengdu, China in the first quarter of 2025.
Operation Flow: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patents: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Team Members: Sinong Wu
Image Credits: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.