由設計師 Tingwei Chang - Bank Sinopac 創作嘅 Fountain Of Fortune 新年包裝 係備受推崇嘅 2026 A' Design Award 鐵獎 得獎作品，獲獎類別為 包裝設計。
鐵包裝· 2026
Fountain Of Fortune 新年包裝
由 Tingwei Chang - Bank Sinopac
客戶: Bank SinoPac
包裝 類別嘅 A' Design Award 鐵獎 得獎者
6,189
經驗證嘅獲獎者
驗證設計 #174319 嘅獲獎狀態設計
關於 Fountain Of Fortune 新年包裝
呢套禮盒採用插畫風格嘅包裝設計，內含兩罐「旺水」同一個互動式手機電子紅包。設計透過視覺敘事、象徵元素同整合式數碼互動，重新演繹傳統嘅送禮文化。項目將經典新年意象同當代互動功能結合，喺一個統一嘅節慶體驗中呈現實體同數碼兩大元素。傳統符號同數碼互動嘅融合，體現咗一種將既有文化習俗連結至現代溝通方式嘅設計思路。
榮譽認可
關於A' Design Award 鐵獎
Fountain Of Fortune 新年包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Fountain Of Fortune 新年包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Fountain Of Fortune 新年包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- 尺寸同包裝
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - 標籤
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- 生產技術
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- 設計挑戰
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- 研究
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- 靈感
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- 項目時長
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - 操作流程
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- 專利
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- 團隊成員
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - 圖片來源
- All images by Bank SinoPac.
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