Dukang Soullink 酒類包裝 by Wei Li is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2026

Dukang Soullink 酒類包裝

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #174343

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Soullink 酒類包裝

杜康知音（Dukang Soullink）係一套雙瓶裝白酒禮盒嘅包裝設計。呢套禮盒盛載580毫升白酒，分別裝喺322毫升同258毫升兩個酒瓶入面，酒精濃度為52度。禮盒尺寸為125乘96乘160毫米。晶瑩剔透嘅水晶質感酒瓶上雕刻住聲波漣漪紋樣，兩個酒瓶並排擺放時會組成一幅完整嘅圖案。盒內配有矽膠墊以吸收震盪。呢個設計將摯友知音嘅主題轉化為社交飲宴同送禮嘅視覺語言。

The Recognition

About the A' Design Award 銅獎

Dukang Soullink 酒類包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Dukang Soullink 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Dukang Soullink 酒類包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimensions & Packaging: Width 125mm x Depth 96mm x Height 160mm
Tags: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Production Technology: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Design Challenge: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Research: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiration: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Project Duration: 2025-07-01
Operation Flow: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Team Members: Liu Xinhui, Dong Jinghong, Li Wei