Lidu 1308 酒類飲品包裝 by Junjian Wan is a highly esteemed winner of the very prestigious 2026 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2026

Lidu 1308 酒類飲品包裝

by Junjian Wan

Client: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.

A' Design Award 金獎 Winner in 包裝 Category

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Verified Award Winner
Verify Award Status for #176216

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidu 1308 酒類飲品包裝

Lidu 1308係一款中國白酒嘅包裝設計。呢個設計融合咗景德鎮瓷器工藝同李渡釀酒傳統。陶瓷瓶容量為500毫升,飾有元代青花龍紋,採用釉下彩繪工藝並嵌有金色印章。金屬合金瓶蓋刻有靈感源自活字印刷嘅文字。外盒以硬質紙板製成,包裹住絲綢質感嘅物料,飾有藍色浮雕雙龍圖案同燙金工藝。旋轉式開啟結構可以將酒瓶展示出嚟。

The Recognition

About the A' Design Award 金獎

Lidu 1308 酒類飲品包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Lidu 1308 酒類飲品包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Lidu 1308 酒類飲品包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Dimensions & Packaging: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Tags: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Production Technology: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Design Challenge: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Research: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiration: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
Project Duration: The project was initiated and completed in Nanchang in January 2024.
Operation Flow: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.