Hangzhou Minsheng Healthcare Co., Ltd 嘅作品 Minsheng Lesuke 包裝

由設計師 Hangzhou Minsheng Healthcare Co., Ltd 創作嘅 Minsheng Lesuke 包裝係備受推崇嘅 2026 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2026

Minsheng Lesuke 包裝

由 Hangzhou Minsheng Healthcare Co., Ltd

客戶: Hangzhou Minsheng Healthcare Co., Ltd

包裝類別嘅 A' Design Award 銅獎得獎者

6,608

經驗證嘅獲獎者

驗證設計 #177214 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Minsheng Lesuke 包裝

民生樂舒克係一款戒煙藥物嘅包裝設計。呢個設計採用漸進式笑臉符號同正面嘅色彩系統，以鼓勵取代警告。橙色嘅起始裝標誌住戒煙期嘅開始，而綠色嘅維持裝就象徵住成長同平衡。每日劑量格由精準嘅熱壓撕開線分隔，每日開一格，令進度時刻可見。包裝主體採用可回收嘅紙基複合薄膜製成，再以啞光紙同柔觸感薄膜作表面處理。

榮譽認可

關於A' Design Award 銅獎

Minsheng Lesuke 包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Minsheng Lesuke 包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Minsheng Lesuke 包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
尺寸同包裝: product dimensions, 82 mm x 25 mm x 125 mm
標籤: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
生產技術: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
設計挑戰: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
研究: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
靈感: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
項目時長: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
操作流程: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.