Hong Jiu 酒類包裝 by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2026

Hong Jiu 酒類包裝

by Tian Sheng Cheng

Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

A' Design Award 銀獎 Winner in 包裝 Category

17,511
Verified Award Winner
Verify Award Status for #177863

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Jiu 酒類包裝

「紅酒」係一款白酒禮盒包裝設計，白酒係一種濃烈嘅中國蒸餾酒。酒樽採用中國傳統拱橋嘅造型，以高硼硅水晶玻璃製成，選用呢種物料係因為佢通透清晰兼具抗撞擊能力。樽頂飾有以精密失蠟鑄造工藝製成嘅鎏金金屬屋頂，配以景泰藍嘅祥雲、仙鶴同花卉圖案。打開盒蓋嗰陣，內部會好似一幅山水畫咁喺酒樽後面徐徐展開。托盤同時可以用作陳列座，令酒樽可以擺喺枱面作為裝飾擺設。

The Recognition

About the A' Design Award 銀獎

Hong Jiu 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Hong Jiu 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Hong Jiu 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimensions & Packaging: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Production Technology: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Design Challenge: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Research: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspiration: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Project Duration: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Operation Flow: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.