Kazuo Fukushima and Haruka Takeuchi 嘅作品 Spotlight Toothpaste Packaging 主要功能：牙膏包裝

由設計師 Kazuo Fukushima and Haruka Takeuchi 創作嘅 Spotlight Toothpaste Packaging 主要功能：牙膏包裝係備受推崇嘅 2026 A' Design Award 鐵獎得獎作品，獲獎類別為包裝設計。

鐵包裝· 2026

Spotlight Toothpaste Packaging 主要功能：牙膏包裝

由 Kazuo Fukushima and Haruka Takeuchi

客戶: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

包裝類別嘅 A' Design Award 鐵獎得獎者

5,868

經驗證嘅獲獎者

驗證設計 #179693 嘅獲獎狀態

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色彩

設計

關於 Spotlight Toothpaste Packaging 主要功能：牙膏包裝

書本內文：Spotlight係一個牙膏包裝設計，將美白功效轉化為視覺體驗。設計唔依賴傳統嘅白色意象，而係用光作為隱喻，傳達酵素激活同集中美白嘅效能。一個璀璨嘅圓形圖案配搭全息表面效果，營造出深度同精準感，令功能優勢一眼就睇得出。呢個系統喺科學可信度同貨架能見度之間取得平衡，同時透過統一嘅視覺結構同有節制嘅色彩點綴，維持唔同產品款式之間嘅一致性。

榮譽認可

關於A' Design Award 鐵獎

Spotlight Toothpaste Packaging 主要功能：牙膏包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Spotlight Toothpaste Packaging 主要功能：牙膏包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Spotlight Toothpaste Packaging 主要功能：牙膏包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
尺寸同包裝: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
標籤: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
生產技術: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
設計挑戰: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
研究: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
靈感: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
項目時長: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
操作流程: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
團隊成員: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
圖片來源: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD