Kazuo Fukushima and Aya Tanaka 嘅作品 Heritage Wrap Beverage Packaging 主要功能：飲品包裝

由設計師 Kazuo Fukushima and Aya Tanaka 創作嘅 Heritage Wrap Beverage Packaging 主要功能：飲品包裝係備受推崇嘅 2026 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2026

Heritage Wrap Beverage Packaging 主要功能：飲品包裝

由 Kazuo Fukushima and Aya Tanaka

客戶: Meiji China Investment Co.,Ltd.

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #179695 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Heritage Wrap Beverage Packaging 主要功能：飲品包裝

書籍文本：呢款飲品包裝設計透過當代圖像手法，重新演繹經典嘅紅茶拿鐵。傳統嘅裝飾紋樣被抽象化成連續環繞嘅圖案，提升各個角度嘅可視性之餘，亦營造出富有節奏感嘅視覺流動。結構分明嘅中央標籤建立咗清晰嘅層次，喺裝飾豐富同辨識度之間取得平衡。整體設計呈現出精緻而親和嘅形象，確保喺各種零售環境中都有出色嘅貨架辨識度同視覺一致性。

榮譽認可

關於A' Design Award 銀獎

Heritage Wrap Beverage Packaging 主要功能：飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Heritage Wrap Beverage Packaging 主要功能：飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Heritage Wrap Beverage Packaging 主要功能：飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
尺寸同包裝: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
標籤: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
生產技術: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
設計挑戰: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
研究: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
靈感: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
項目時長: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
操作流程: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
團隊成員: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
圖片來源: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD