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Innovate Depict Inspire 彩色鉛筆包裝 by Zhu Jinliang, Han Lu and Lin Huangshan

Innovate Depict Inspire 彩色鉛筆包裝 by Zhu Jinliang, Han Lu and Lin Huangshan is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 包裝設計 Competition Category.


銅包裝· 2026

Innovate Depict Inspire 彩色鉛筆包裝

by Zhu Jinliang, Han Lu and Lin Huangshan

A' Design Award 銅獎 Winner in 包裝 Category

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Verified Award Winner

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Colors

The Design

About Innovate Depict Inspire 彩色鉛筆包裝

《創新・描繪・啟迪》係一款彩色鉛筆嘅包裝設計。分層式底座設有穩固嘅插槽,令鉛筆排列整齊、方便取用。盒蓋內置緩衝海綿,保護筆尖唔會受損。盒蓋上嘅凹槽既可以做手機座,亦可以喺使用鉛筆期間臨時擺放筆枝。盒背設有刨筆器,而水平鎖扣槽就將盒蓋牢牢固定喺底座上面。圖案設計方面,將景德鎮瓷器嘅二十四節氣花卉紋樣,同抽象幾何圖形以及柔和色調互相配搭。

The Recognition

About the A' Design Award 銅獎

Innovate Depict Inspire 彩色鉛筆包裝是 A' Design Award 銅獎得主,這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品,印證了其設計師豐富的經驗、想像力與機智。預計Innovate Depict Inspire 彩色鉛筆包裝將成為一件備受推崇、令人欽佩且被珍愛的物品,兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐,並因注重細節而出類拔萃。Innovate Depict Inspire 彩色鉛筆包裝出色地滿足需求,觸動渴望,迷住情感,並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The human centered colored pencil packaging features a tiered structure, secure slots, and cushioning foam, ensuring pencils are neatly arranged and their tips are protected from damage. The lid with indentations can serve as a phone stand or a pen holder, and a sharpener is included on the back, meeting various needs during the drawing process. The appearance, inspired by the 24 solar terms, blends porcelain painting patterns and abstract geometric figures for a simple yet elegant style.
Dimensions & Packaging
product dimensions, 80 mm x 70 mm x 172 mm
Tags
Colored Pencil Packaging, Multifunctional Integration, Tiered Structure, 24 Solar Terms, Abstract Art
Production Technology
The packaging combines premium white cardstock and art paper, with its surface featuring a matte lamination with a delicate touch to enhance both visual appeal and durability. The internal support structure is made of eco friendly corrugated cardboard, lightweight yet compression resistant. The four color high fidelity printing process, overlaid with spot colors and spot UV, faithfully reproduces subtle gradients and intricate pattern layers.
Design Challenge
The challenge was blending traditional patterns and abstract geometry for harmony of classicism and modernity. The packaging, through systematic visual organization and careful compositional refinement, pairs elegant classical colors with thoughtful negative space to showcase Eastern charm and evoke deep resonance. Meanwhile, geometric elements such as circles, squares, and triangles, coupled with a series of abstract geometric IP characters, add a modern, simple, yet approachable touch.
Research
With the expanding community of drawing enthusiasts, creative tools must balance practicality and aesthetic value. The packaging optimizes its structure and appearance, becoming an ideal desktop companion. Its tiered structure, secure slots, and protective foam ensure organized storage and easy access. Multifunctional indentations meet various drawing needs. The integration of the 24 solar terms, Jingdezhen porcelain painting patterns, and abstract art exudes Eastern charm and modern simplicity.
Inspiration
The packaging, inspired by the 24 solar terms, pairs each solar term with a corresponding seasonal flower. It incorporates traditional flower patterns from Jingdezhen porcelain to create exquisite, elegant floral motifs, each boasting a dedicated soft color palette. Also introducing modern abstract art, it deconstructs and reconstructs geometric elements such as circles and squares, resulting in an artistic expression that embodies the essence of Eastern aesthetics and modern visual warmth.
Project Duration
The project started in Jiangxi in December 2025 and finished in February 2026.
Operation Flow
The packaging consists of a tiered base and a lid. The base with secure slots keeps pencils neat and stable for easy access and storage. The lid contains soft foam to protect pencil tips, while its indentations serve as a phone stand or temporary resting places for pencils in use, avoiding repeated insertion and removal. A sharpener on the back allows quick pencil sharpening. The lid also boasts horizontal locking slots that fit snugly with the base, preventing accidental opening.
Team Members
Zhu Jinliang, Han Lu, Lin Huangshan

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